Service & Brand Systems
Systems + Story = Experience
Jean-Michel Basquiat
Design Charrette
A collection of projects that redesign the full system someone moves through, not a single screen.
Augusta University— Graduate Enrollment Experience Transformation
The Graduate School's web presence was fragmented and underperforming across 49 programs. A ground-up IA rebuild, paired with a continuous analytics-driven optimization practice, grew traffic and engagement — and ultimately drove a 71% increase in graduate enrollment.
Capabilities Built: Web Analytics, Digital Content Creation, UX Design, Information Architecture, Storyboarding
RBW Logistics — Power of Our People
RBW Logistics had no unified digital strategy and no system for building the trust that generates new business. A digital marketing infrastructure built around "The Power of Our People" contributed to closing a three-year, $1.2M contract and supporting a four-year, $55M proposal to Mercedes-Benz.
Capabilities Built: Digital Strategy, Lead Nurturing Campaigns, Voice of Customer (Enterprise NPS System, CRM), Digital Content, Digital Analytics, Web Management